Helping small business owners make sense of their website copy
For more than a decade, Compelling Copy has provided done-for-you copywriting and content strategy services for governments, corporates and growing businesses.
Now Compelling Copy’s work focuses on helping more small business owners by providing practical, DIY guidance for writing clearer website copy.
Begin with the blog. It’s designed to help you write your own website copy with confidence.
When hiring a copywriter isn’t a practical option.
In an ideal world, every small business owner would hire a copywriter to write their website copy.
In reality, many small business owners don't have the time, budget or capacity to outsource the task. But they still need a website that makes sense to their customers.
Compelling Copy exists to make that gap easier to navigate by sharing practical guidance and real-world insights.
The work here centres on helping small business owners find clarity about writing their own website content. What to say, what to leave out and how to communicate clearly with the people they want to reach.
When it comes to writing your own website copy, Compelling Copy’s blog and resources will help you with:
clear thinking
sensible structure
confidence in what to say
a practical way to get your website words finished, without overcomplicating the process.
Alongside the Compelling Copy blog, a self-guided system is in development for small business owners who want a clear and structured way to write their website copy with easy-to-follow steps and guided examples. There's more to come.
Compelling Copy: the blog
The Compelling Copy blog is an ongoing collection of ideas and observations about what actually helps small business websites work.
As the blog grows, you'll find posts exploring topics like:
what matters (and what doesn’t)
common mistakes that make websites harder to understand
practical ways to think about pages, structure and messaging
clear explanations of options, not rigid rules.
The blog is here to help you with ideas to improve your website, a little at a time, so that it's manageable for a busy service provider.
Feel free to look around, and check back regularly to see the latest posts and updates.
Latest from the blog
Clear thinking on website copy and why so many small business websites feel harder to understand than they should.
About Compelling Copy
Compelling Copy is run by Johanna Kohler, a website copywriter and strategist with more than 20 years’ experience working with governments, corporates and small businesses.
Compelling Copy exists to help make small business websites better.
If you’re building or rebuilding your website and want practical thinking and simple advice about your website copy, you’re in the right place.