Shine a light with a website copywriter

Shine a light on your business

Turn your website into a 24/7 marketing machine with website words that speak to the heart of your ideal customer (and to the heart of the search engine algorithms).

Website copywriting for savvy service-based businesses.

When it comes to websites, you’ve only got a few seconds to grab your customer’s attention. That’s why your website words are crucial.

As a specialist website copywriter, my words are strategically designed to show your audience why they should do business with you.

With Compelling Copy, your website works.


Website copywriter, Compelling Copy

Hi, I’m Joh Kohler

I write words designed to connect with your audience, convey your message and convert your prospects into clients. As a specialist website content writer, I know how to structure SEO-friendly words that make your website work. Show your customers why they need you with my Compelling Copy.

 A copywriting star.

‘A copywriting star and a joy to work with! After an initial discussion with Johanna, it was a no-brainer that she was the perfect fit.  She took the time to understand our business, the audience we are trying to engage with, and showed her professionalism, skills and experience throughout the process. Johanna’s copywriting, editing and reviewing skills are fantastic.’

Yashinni Mathiahlagan

Signature Services

Website copywriting service

Website Copywriting

Get SEO-friendly content designed to captivate your customers and help your Google rankings. My website copywriting will make your website easy to read, easy to navigate and easy to find.

Fast fixes with a website copywriter

Fast Fixes

Want to improve your website, but you’re not really sure where to start? Check out my range of quick-action services designed to put you on the fast track to a better website. 

Brand Voice Guidebook, website copywriter

Brand Voice Guidebook

If your business is serious about having a clear voice and a compelling message, you need my Brand Voice Guidebook. We’ll dive deep into your business and brand to define and document your unique tone of voice.

A Little Client Love

Love it! Don’t change it.

‘It’s perfect and what I wanted. It’s been an awesome experience working with you. I’ve learnt so much from this process. It has motivated me, inspired me, and fuelled my passion. You have helped me overcome tremendous fear.’

Chloe-Anne Mitchum

Black Chameleon

Far beyond our expectations.

‘The time Johanna spent with us in the beginning to fully understand our business and our brief meant the initial drafts were close to perfect. I would recommend Compelling Copy to businesses that need that assistance in getting a clear message.’

Mark Smith

Ord Minnett Newcastle

Bloody amazing work.

‘Oh, my Googleness! What a comprehensive keyword research report! I’m so excited to get going on my client’s copy with proper direction on the keyword front. It’s great to know I’ve found a straight-shooting keyword gun. Bloody amazing work.’

Lisa Cropman

The Word Nest

I’ve Worked With

Ord Minnett copywriting client
StudyAdelaide copywriting client
Arthur Murray Dance Center copywriting client
Puretec copywriting client
oJo creative copywriting client
Perth Premier Painting Contractors copywriting client
Fig Tree Digital copywriting client
DEWNR copywriting client

Clarify your message. Connect with your customers. And make your website work.

Contact Compelling Copy, website copywriter