Helping small business owners get more enquiries from their website
If your website isn’t getting enough enquiries, it’s often because it’s not clear.
Compelling Copy helps small service-based business owners improve their website copy with simple, practical guidance so customers quickly understand your business and what to do next.
Want to make your website words work harder, today? Start with the blog. It’s designed to help you write your website copy quickly, simply and without hiring a copywriter.
More guides and step-by-step tools are coming soon to help you improve your website and get more enquiries from people who need your service.
When hiring a copywriter isn’t a practical option
In an ideal world, every small business owner would hire a copywriter to write their website copy.
In reality, many small business owners don't have the time, budget or capacity to outsource the task. But they still need a website that makes sense to their customers.
Compelling Copy exists to make that gap easier to navigate by sharing practical guidance and real-world insights.
The work here centres on helping small business owners improve their website words by understanding what to say, what to leave out and how to communicate clearly with the people they want to reach.
When it comes to writing your own website copy, Compelling Copy’s blog and resources will help you with:
clear thinking
sensible structure
confidence in what to say
practical ways to improve your website so it gets more enquiries.
Alongside the Compelling Copy blog, there are tools in development to give small business owners a clear and structured way to write their website copy. There's more to come.
Compelling Copy: the blog
The Compelling Copy blog is a collection of practical articles to help small business owners improve their website copy and structure.
As the blog grows, you'll find posts exploring topics like:
what matters (and what doesn’t)
common mistakes that make websites harder to understand
practical ways to think about pages, structure and messaging
clear explanations of options, not rigid rules.
The blog is here to help you with ideas to improve your website, a little at a time, so that it's manageable for a busy service provider.
Feel free to look around, and check back regularly to see the latest posts and updates.
Latest from the blog
Practical guidance on website copy that helps customers understand what you do.
About Compelling Copy
Compelling Copy is run by Johanna Kohler, a website copywriter and strategist with more than 20 years’ experience working with governments, corporates and small businesses.
Compelling Copy exists to help make small business websites better.
If you’re building or rebuilding your website and want practical guidance and simple advice to improve your website words, you’re in the right place.