Brand Voice Guidebook
Communicate with a clear voice and compelling message, no matter who’s writing for you.
Get serious about your brand with clear and consistent messaging.
If your business is serious about communicating with a clear voice and a compelling message, you need a Brand Voice Guidebook.
In this fully-customised guidebook, we’ll capture your brand’s purpose, document your key customer messages and identify the words and language your brand should use to convey them.
With a Brand Voice Guidebook, you’ll have a ‘brand bible’ to make sure your written communications are consistent and strategically targeted to speak to the heart of your ideal customer.
How it works
To develop your Brand Voice Guidebook, we’ll dive deep into your brand to define and document your:
- brand purpose or big idea
- brand position
- brand promise
- brand personality
- brand values
- ideal customer
- brand tone of voice and words to use
- key customer messaging
- grammatical conventions and writing style guide
Using your Brand Voice Guidebook
Your Brand Voice Guidebook sits alongside your brand style guide to make your written communications as clear and recognisable as your visual look and feel.
Share this valuable asset with staff, contractors and agencies who write for you.
With a Brand Voice Guidebook, everyone’s on the same page. And your brand message will be clear and consistent, no matter who’s writing for you.
Price: starting from $2,900 (ex. GST)
Get 20% off your Brand Voice Guidebook when you add it to a website copywriting package.
(Excludes Fast Fixes.)