Why Compelling Copy?

(Things about me)



Hi, I’m Joh. I’m a copywriter. Nice to meet you.


Compelling Copy is a professional copywriting service run by me, Johanna Kohler. I’m a marketing and communications specialist with over 15 years of experience in the private and public sectors. I can help you connect with your audience, convey your message and convert your prospects into clients.


What I am.

I’m a professional copywriter who writes copy that is creative and persuasive. It is designed to connect, convey and convert.

I’m a marketing strategist, specialising in content marketing. So if you have no idea what all this ‘content is king’ stuff is about, let’s talk. I can help.

I’m trained in SEO copywriting. This means I write copy that speaks to your customers and helps the search engines find you.

I’m a former corporate marketing and communications manager turned freelancer. This means that you get to hire a senior marketer to work on your projects. (And I get to work for you without having to wear make-up everyday #winwin.)

I’m a member of the Australian Marketing Institute and a Certified Practising Marketer (CPM), so you know that my marketing knowledge up-to-date (a requirement of maintaining a CPM certification).

I’m a game show tragic. I won a TV on Vidiot (remember Vidiot?). And my brother and I totally smashed the Fast Money round on Family Feud. (I’m currently lobbying Channel 9 to bring back Sale of the Century.)


What I’m not.

I’m not a graphic designer.

I’m not a web developer.

I’m not a social media manager (I can write great social media posts for you, but I don’t manage social media accounts on behalf of my clients).

If your project requires these services, I’ll happily work alongside your providers. Or I can recommend someone from my list of expert contacts.


(I’m also not an Oscar-winning screenplay writer…but I can dream.)


If you want to know more, find me on LinkedIn or follow Compelling Copy on Facebook.

Johanna helped take the copy in our brochure from good to great. She has a good process, researched very thoroughly and produced quality copy the first time, with very few changes needing to be made.

Russell Hornsey

Director of Marketing and Supply, Puretec

I would highly recommend Johanna and Compelling Copy to anyone who needs professional copywriting, text or bio’s. If I ever need this service again, I know exactly who I’ll be calling!

Josh Pyatt

Real Estate Coach

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