Nailed It

(Kind words from happy clients)



Clients I’ve worked with:


The result was far beyond our expectations
I approached Compelling Copy because we wanted more compelling marketing documents and website wording. The result was far beyond our expectations and in particular, the “tag lines” created were absolutely fantastic and got to the heart of our value proposition. We believe the documents generated by Compelling Copy will result in us being viewed more professionally and will greatly assist conversion from lead to client.

One thing I liked was the thoroughness of the process. The time Johanna spent with us in the beginning to fully understand our business and our brief meant the initial draft were close to perfect and made the whole process really simple.

I would recommend Compelling Copy to businesses that need that assistance in getting a clear message around their value proposition to clients that is conveyed in a really compelling way.

Mark Smith

Senior Private Client Adviser, Ord Minnett, Newcastle

Quality copy the first time
Johanna helped take the copy in our brochure from good to great. She has a good process, researched very thoroughly and produced quality copy the first time, with very few changes needing to be made.

Russell Hornsey

Director of Marketing and Supply, Puretec

I would highly recommend Johanna
From day one, Johanna was on the ball in terms of getting to understand who I was, what my needs were, and the style of copy I wanted. I found her to be extremely flexible with her services, and her communication was 10/10 – there was never a moment I felt confused, disappointed or unhappy. The quality of her copy is and was great, and it really met my needs which I put down to her taking the time and effort to understand what it was I needed. I would highly recommend Johanna and Compelling Copy to anyone who needs professional copywriting, text or bio’s. If I ever need this service again, I know exactly who I’ll be calling!

Josh Pyatt

Real Estate Coach

The experience has been empowering
Johanna provided the clear structure for the information to flow from and calls to actions as well as links. Big chunks of data got split into well-defined categories and she wrote headings for skim reading. Then she found the right tone and choice of words to convey my message and story. Additionally, she provided recommendations for the blog and suggested heading lines that people would like to read about. The experience has been empowering and I now have a website copy that is clear and compelling! With avenues to expand in the future as my business grows. A big thank you to Compelling Copy for doing such a great job!

Lydie Cerantola-Eid

Inner Territory

A strategic and creative communicator
Johanna is an outstanding communicator who thinks both creatively and strategically. She is extremely conscientious and organised, always ensuring that deadlines are met and objectives are achieved.  If you are in need of a strategic and creative communicator, who will work meticulously to achieve your goals, I can strongly recommend Johanna to you.

Professor Michael Liebelt

Deputy Executive Dean, Faculty of Engineering, Computer & Mathematical Sciences, University of Adelaide

I am a creative and strategic copywriter.

I can improve your business communications.